Bijoux Terner, the US-based single-price point retail concept, has launched in India with its first store opening in New Delhi’s upmarket mall- DLF Promenade, Vasant Kunj, by none other than ace cricketer Virender Sehwag, currently in the capital for the upcoming test series.
Bijoux Terner had been eyeing India for long, owing to its ‘affordable luxury’ proposition. The company has partnered with Prime Infra Pvt. Ltd. under an exclusive franchisee model to enter India. 
While the competition has presence across retail chains in the capital, the product range and single price point at Rs. 800 for anything at the store, sets the brand apart. While the fixed price concept offers convenience to the shopper in a hurry, it also helps keep the store operating costs at a minimum. Overall, it holds a promise of relevance, surprise, luxury and bargain- all at once!